appliance repair

Using Yelp Paid Tools to Promote My Appliance Repair Company

Yelp is used by most businesses in the appliance repair industry to understand the demographics of their customers and to improve customer experience. Even though Yelp is free, there are some extra features that will cost you. Some of the extra features are: Deals When you use Living Social or Groupon, there is a feature […]

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Types Of Appliance Repair Marketing

Appliance repair companies focus their attention only on their services, not recognizing that success is not limited to business offers, but the ability of their company to reach a market and convince the potential customers to use their service. Marketing their services is crucial for the success of any company in the appliance repair industry. […]

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Appliance Repair Marketing And Yoga?

Are you new to marketing your appliance repair company?  Maybe what you did in the past is just go on the recommendation of your sales rep at the newspaper or radio station, but now you are trying to figure out this marketing thing yourself because you are just not seeing the results you are hoping […]

online marketing

Internet Marketing For Appliance Repair Companies Explained

What is Internet Marketing? In simple words, internet marketing is any promotion, marketing tactic, or advertising used online to promote a product or service. This includes email marketing, promoting website or blog, and social media marketing. If you are planning to use internet marketing to promote your appliance repair business, your goal should be to: […]

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Are You Throwing Your Appliance Repair Advertising Dollars Out The Window?

Traditional marketing mediums such as radio, print ads, direct mailers, and television can scale easily, and help you reach thousands of potential customers. There are many people who will not agree with me. But the fact remains that unless you integrate your online marketing campaign with your traditional advertising campaign, you will not be able […]

Are Customers Choosing Your Competitors Over You?

Like it or not, the customer is always right and they have the power to control the performance of your company. If the customer is unhappy with the appliance repair service offered by your company, they can simply choose another appliance repair company for their needs. As an appliance repair business owner, you must know […]

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Problems With Your Phone Calls And How To Fix Them?

One of the ways of measuring the success of your marketing strategy is by using call tracking technology. This technology allows you to see where the call came from – whether it search advertising, website, radio, television, yellow pages or online ads and banners placed on other sites. It also allows you to record conversations […]

appliance repair call tracking

How Call Tracking Can Benefit Your Appliance Repair Company

One of the biggest mistakes that appliance repair companies make is not tracking the results of their advertising campaigns, so they never really know which source is actually working for them. The easiest way of keeping track of both online and offline marketing campaigns is by using call tracking. When you use call tracking, you […]

appliance repair lead generation

Do You Know Where Your Appliance Repair Leads Are Coming From?

If you are doing any type of online marketing for your appliance repair business, you must be aware of some of the tactics such as social media marketing, PPC, Search Engine Optimization, blog posting, and banner advertising. Wouldn’t you like to know which of these forms of appliance repair advertising is bringing in the maximum […]

appliance service leads

Do You Know What Your Appliance Repair Customers Are Really Worth?

Today I want to discuss with you the lifetime value of what a customer is actually worth to your appliance repair business. You already have a good idea about how much the average consumer spends for a service call fee, as well as the average repair job and I know for the repair costs that […]