how appliance repair companies can rely less on lead generation and build more visibility assets

Stop Renting Customers: Why Appliance Repair Companies Need Customer Ownership™ | Episode 17

  What happens after you’ve completed the repair? For many appliance repair companies, the relationship ends when the invoice is paid. Months later, when another appliance breaks, even satisfied customers often return to Google and start searching again. In this episode, I introduce the concept of Stop Renting Customers™ and explain why building Customer Ownership™ […]

2026 Appliance Repair Marketing Plan | Episode 16

Episode 16   Welcome Back!   After a long hiatus, The Appliance Repair Internet Marketing Podcast is back. In this episode, I share the complete 2026 Appliance Repair Marketing Plan and the marketing frameworks I’ve developed over the past several years to help appliance repair businesses build stronger Visibility Assets™, improve Customer Ownership™, and create […]

gmb posts for marketing

What Are Google My Business Posts & How It Can Help You Win More Customers

What Are Google Posts?   One of the best ways for ac repair companies and appliance repair businesses to increase their prominence in the local Google search results is by claiming and optimizing their presence in Google My Business (GMB) or Google Map Listing. Even though Google Admits this does not guarantee rankings in the […]