digital marketing for hvac businesses

HVAC SEO Strategy - SEO For HVAC Companies

Search Engine Optimization For HVAC Businesses To Target The Right Audience, Increase Website Traffic, Get More Phone Calls, High Quality Leads And Sales

You want to establish a strong, profitable and sustainable online presence as an HVAC company owner, dominate the ac repair market to serve most of the homeowners or owners of business establishments in your local area, or any other specific locations you would like to target as part of your service area.

Whether you are focused on residential ac repair services or commercial HVAC repair services, how can you possibly achieve your business goals given the inevitable and numerous constraints facing businesses in your industry? With a lean business model working to the best of your interest, you definitely don’t have a huge marketing budget to blow. That’s why you only want to adopt proven online marketing strategies and great HVAC marketing ideas through an HVAC marketing company that can promise and achieve tangible results for your ac service company.

“The Appliance Experts is the only lead generation service I am going to continue to use and I don't know if that will ever change, because they really take care of me and keep my techs very busy.”
Tristan Lapresta
Owner Of Florida Appliance King

Why You Need Our HVAC SEO Strategy

Radio ads, TV commercials, newspaper advertisements and traditional print marketing have all become optional while HVAC online marketing isn’t. Think about the customers you are targeting to repair their air conditioners. What are they most likely going to do if their air conditioning units develop problems? They want the problem fixed as soon as possible, so they will obviously start looking for an HVAC repair service company nearby. Google search will definitely offer the best option for HVAC internet marketing and HVAC SEO services compared to a social media network like Facebook for HVAC social media marketing, or any traditional media marketing channel.

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Start Dominating Google Search Engine Results Page or SERPs For Targeted AC Repair Customers

More than 70% of people in the US have access to mobile phones, and do most of their searches for home services via Google. On Google Search Results Pages (SERPs) there are broadly 2 major types of results, paid results and organic results (non-paid results). However, the anatomy of a Google SERP today reveals up to seven different types of results while only two types, Google Pay Per Click Ads (PPC) and Google Local Service Ads (Pay Per Lead), is categorized under paid results. The rest are Google maps and organic search results, various types of featured snippets, local knowledge graph panel, local pack results, rich answers, knowledge graph and carousels. So if you hire the right company to take care of your HVAC SEO, you can easily claim most of the positions in SERPs to take advantage of highly targeted traffic.

Achieve Sustainable Air Conditioning Repair Business Growth

Your HVAC digital marketing strategy can include both SEO and Search Engine Marketing (SEM) or PPC as popularly known. While our HVAC online marketing strategies including HVAC email marketing, HVAC social media marketing and similar online marketing strategies HVAC companies can use will be implemented to make sure your business achieves more sustainable growth over time, we typically start by setting up PPC campaigns as those will start generating ac repair leads for your business almost instantly.

SEO For HVAC Contractors - What To Expect With Our HVAC Online Marketing Strategy

Digital Competitive Analysis

It is important to understand how your HVAC services and online business presence compares to your top 3 competitors. We do this analysis to help craft a search engine optimization strategy that can help your business to compete and increase your local service area market share. Our HVAC SEO company does a thorough competitor analysis that involves:

  • HVAC SEO recommendations for increasing target keyword rankings, generating more website traffic, leads and conversions.
  • Focus on how to get your ac repair company to page one on Google Search and other important HVAC SEO KPIs (Key Performance Indicators).
  • SWOT analysis for HVAC SEO to determine the strengths, weaknesses, opportunities and threats that need to be factored into the HVAC marketing plan and SEO strategy that can optimize results for your business.
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AC Repair Business Website Structure And Content Strategy

We review your existing website if any to identify all the opportunities for making improvements or implementing new features and SEO strategies. Anything that will make it easier for Google and other major search engines to find, crawl and index your web pages. Our efforts are aimed at increasing search engine visibility in different ways that include:

  • Technical SEO optimization to improve the code and structure of your website
  • Ensuring your website is mobile-friendly or responsive to offer excellent user experience on all devices
  • Improving the speed of your website to load pages faster
  • Implementing the most effective website security based on the best practices to handle threats like malware and other malicious applications
  • Advanced implementation of Google analytics and also a customized call tacking to accurately identify any source of new customer leads
  • Using data to make SEO and other online marketing recommendations to optimize results for your HVAC service business
  • Regularly publishing new or updating existing web pages for your business to make sure it gets fresh content, best optimized for local search and effective user experience.
  • Regularly publishing blog posts with highly engaging content including valuable information using infographics and other visually appealing imagery
  • Google Home website content optimization to include keywords that your target audience uses for voice search, which also works for Amazon Echo or any other smart home assistant
  • Building safe and powerful backlinks for your website, fully taking advantage of any topical relevance or location relevance to rank faster on Google and other major search engines

Looking for HVAC Repair Local Search Marketing Company? CALL US TODAY!

Your HVAC repair services business operates within specific geographical areas where it meets and interacts with the customers directly. That makes it a local business with a defined surface area and requires local search, local SEO or local search engine optimization strategies to gain more search engine visibility and generate tons of leads. Our comprehensive HVAC local SEO services will include everything within traditional SEO plus geotargeting to take into account the relevance of geolocations for your service area. It will at least include the following:

Website Optimization - Quality, Authority And Compliance:

Building authority based on earning high quality links from relevant sources including geolocation relevance and topical relevance. The site must in addition to focusing on keywords related to HVAC services also feature locally relevant terms. Quality goals also include fast loading website with proper code and structure, responsive web design to render on all devices, great user experience (UX) and free of any security threats.

NAP Consistency And Breadth:

The core of your HVAC business information includes name, address, phone number, plus website URL (NAP+W). That information should be consistent on your website and all third party platforms that list or mention your ac service business. NAP consistency helps your customers and Google to trust the data available on the web about your business. NAP breadth is achieved as your business becomes widely referenced around the internet as a result of both structured and unstructured citations.


We can help spread your NAP around the web by building structured citations or local business listings on all important platforms such as Google My Business, Yelp, Bing, Facebook, Superpages, HomeAdvisor and so on. Popular niche directories that are relevant to your ac repair service industry and geography are also critical for building important local citations. Over time, your business is also likely to earn unstructured citations as a result of mentions on different social media platforms, blogs, news sites and similar resources.

google my business profile

Google My Business Set Up And Optimization:

This is critical to rank in Google Maps where you can show up for searches with local intent that are relevant to your ac repair business. 80% of searches with local intent result to conversions, so setting up and optimizing Google My Business listing for your business is one way that easily increases phone calls, leads and sales since customers are looking for air condition repair services near them.

Acquisition Of Customer Reviews:

Over 90% of customers read reviews and close to 70% of them will trust a business due to the influence of positive reviews. A strategy should be crafted to earn your air conditioning repair service company reviews and encourage customers to leave reviews on various platforms. Increasing the number of positive reviews earned over time significantly impacts on local search rankings.

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