The Visibility Disconnect™: Why Great Appliance Repair Companies Can Still Be Difficult to Find
You can run a great appliance repair company and still be surprisingly difficult to find. You can have years of experience. Excellent technicians. Happy customers. Strong reviews. Real expertise repairing refrigerators, washers, dryers, ranges and other appliances. And yet when a homeowner searches for the services you provide, your company may barely […]
Can ChatGPT Recommend Your Appliance Repair Company?
For years, appliance repair marketing has revolved around one question: Can customers find you on Google? That’s still important. But there’s now another question appliance repair companies should be asking: Can AI find you? Recently, something happened on the Appliance Repair Marketing Secrets website that made this much more […]
The Visibility Disconnect™: Why Great Appliance Repair Companies Can Still Be Difficult to Find | Episode 19
Why can an experienced appliance repair company with great reviews still be difficult to find? Discover The Visibility Disconnect™ and how Visibility Assets™ can turn real-world expertise into greater online discoverability.
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Customer Ownership™: Stop Renting Customers and Start Building an Asset | Episode: 18
What happens to a customer after the repair? Discover the Customer Ownership™ system for turning completed appliance repair jobs into reviews, relationships, repeat business, referrals and long-term Visibility Assets™.
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You Have Great Reviews. So Why Isn’t Your Appliance Repair Company Showing Up?
You have happy customers. Your Google reviews are strong. Maybe you have a 4.8, 4.9 or even a perfect 5.0 rating. Customers say you’re knowledgeable, responsive and honest. You’ve spent years building a reputation in your market. So why, when someone searches Google for the exact appliance repair services you provide, is your company […]
AI Search & Appliance Repair Marketing
How AI Search Is Changing Appliance Repair Marketing Your Website May No Longer Be the First Impression For years, the appliance repair customer journey was fairly predictable. A homeowner’s refrigerator stopped cooling. They went to Google and searched for something like “refrigerator repair near me.” They looked through the results, clicked […]
Why Happy Customers Still Forget Your Appliance Repair Business?
How to Stay Top of Mind Long After the Repair Is Complete Estimated Reading Time: 10–12 minutes A Quick Note Before You Read One of the things I enjoy most about creating Visibility Snapshots™ is the conversations that happen afterward. Every appliance repair business is different, but I’ve noticed something […]
Why Appliance Repair Companies Can’t Rely on Google Alone to Grow?
The businesses that continue growing aren’t necessarily getting more Google traffic—they’re building something far more valuable. Estimated Reading Time: 10–12 minutes A Quick Note Before You Read Over the past 15+ years I’ve worked with appliance repair companies on lead generation, websites, Google Business Profiles, reputation, and local marketing. One thing has […]
Stop Renting Customers: Why Appliance Repair Companies Need Customer Ownership™ | Episode 17
What happens after you’ve completed the repair? For many appliance repair companies, the relationship ends when the invoice is paid. Months later, when another appliance breaks, even satisfied customers often return to Google and start searching again. In this episode, I introduce the concept of Stop Renting Customers™ and explain why building Customer Ownership™ […]
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2026 Appliance Repair Marketing Plan | Episode 16
Episode 16 Welcome Back! After a long hiatus, The Appliance Repair Internet Marketing Podcast is back. In this episode, I share the complete 2026 Appliance Repair Marketing Plan and the marketing frameworks I’ve developed over the past several years to help appliance repair businesses build stronger Visibility Assets™, improve Customer Ownership™, and create […]
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