Why Happy Customers Still Forget Your Appliance Repair Business?

    How to Stay Top of Mind Long After the Repair Is Complete   Estimated Reading Time: 10–12 minutes   A Quick Note Before You Read   One of the things I enjoy most about creating Visibility Snapshots™ is the conversations that happen afterward. Every appliance repair business is different, but I’ve noticed something […]

The businesses that continue growing aren't necessarily getting more Google traffic—they're building something far more valuable.

Why Appliance Repair Companies Can’t Rely on Google Alone to Grow?

The businesses that continue growing aren’t necessarily getting more Google traffic—they’re building something far more valuable.   Estimated Reading Time: 10–12 minutes   A Quick Note Before You Read   Over the past 15+ years I’ve worked with appliance repair companies on lead generation, websites, Google Business Profiles, reputation, and local marketing. One thing has […]

how appliance repair companies can rely less on lead generation and build more visibility assets

Stop Renting Customers: Why Appliance Repair Companies Need Customer Ownership™ | Episode 17

  What happens after you’ve completed the repair? For many appliance repair companies, the relationship ends when the invoice is paid. Months later, when another appliance breaks, even satisfied customers often return to Google and start searching again. In this episode, I introduce the concept of Stop Renting Customers™ and explain why building Customer Ownership™ […]

2026 Appliance Repair Marketing Plan | Episode 16

Episode 16   Welcome Back!   After a long hiatus, The Appliance Repair Internet Marketing Podcast is back. In this episode, I share the complete 2026 Appliance Repair Marketing Plan and the marketing frameworks I’ve developed over the past several years to help appliance repair businesses build stronger Visibility Assets™, improve Customer Ownership™, and create […]