You Have Great Reviews. So Why Isn’t Your Appliance Repair Company Showing Up?
You have happy customers. Your Google reviews are strong. Maybe you have a 4.8, 4.9 or even a perfect 5.0 rating. Customers say you’re knowledgeable, responsive and honest. You’ve spent years building a reputation in your market. So why, when someone searches Google for the exact appliance repair services you provide, is your company […]
AI Search & Appliance Repair Marketing
How AI Search Is Changing Appliance Repair Marketing Your Website May No Longer Be the First Impression For years, the appliance repair customer journey was fairly predictable. A homeowner’s refrigerator stopped cooling. They went to Google and searched for something like “refrigerator repair near me.” They looked through the results, clicked […]
Why Happy Customers Still Forget Your Appliance Repair Business?
How to Stay Top of Mind Long After the Repair Is Complete Estimated Reading Time: 10–12 minutes A Quick Note Before You Read One of the things I enjoy most about creating Visibility Snapshots™ is the conversations that happen afterward. Every appliance repair business is different, but I’ve noticed something […]
Why Appliance Repair Companies Can’t Rely on Google Alone to Grow?
The businesses that continue growing aren’t necessarily getting more Google traffic—they’re building something far more valuable. Estimated Reading Time: 10–12 minutes A Quick Note Before You Read Over the past 15+ years I’ve worked with appliance repair companies on lead generation, websites, Google Business Profiles, reputation, and local marketing. One thing has […]
Stop Renting Customers: Why Appliance Repair Companies Need Customer Ownership™ | Episode 17
What happens after you’ve completed the repair? For many appliance repair companies, the relationship ends when the invoice is paid. Months later, when another appliance breaks, even satisfied customers often return to Google and start searching again. In this episode, I introduce the concept of Stop Renting Customers™ and explain why building Customer Ownership™ […]
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2026 Appliance Repair Marketing Plan | Episode 16
Episode 16 Welcome Back! After a long hiatus, The Appliance Repair Internet Marketing Podcast is back. In this episode, I share the complete 2026 Appliance Repair Marketing Plan and the marketing frameworks I’ve developed over the past several years to help appliance repair businesses build stronger Visibility Assets™, improve Customer Ownership™, and create […]
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How To Get My HVAC Company Or Appliance Repair Company On Yelp
Before you take steps to list your heating and cooling company or appliance repair business on Yelp, it is important to check if your business is already listed on Yelp. A simple search will help you in checking the status of your listing. Even if you never used Yelp, chances are, your business is listed […]
5 High ROI Marketing Investments That AC Repair & Appliance Repair Companies Should Focus On In 2020
In conditions where most hvac companies and appliance repair businesses feel the pressure to keep their marketing costs down, keeping a sharp eye on your return on investment (ROI) is vital. Focusing on digital marketing efforts that deliver strong ROI is smarter than ever. Local SEO can be one of those that offer […]
Using Yelp Paid Tools to Promote My Air Conditioning Repair Or Appliance Repair Company
Yelp is used by most businesses in the heating and cooling business or appliance repair industry to understand the demographics of their customers and to improve customer experience. Even though Yelp is free, there are some extra features that will cost you. Some of the extra features are: Deals When you use Living Social or […]
AC Repair & Appliance Repair Marketing 101
In simple words, advertising is telling a simple story to convey your message to your potential customer. Your advertising story can be told in sounds, words, videos, or even by using images. It is a known fact that creativity is very important when it comes to advertising. However, you must also be clear about the […]