Yellow Pages – That big yellow book is not as effective as it used to be, that thing used to be the size of 3 Encyclopedia Britannica and nowadays if you can find one it’s probably 1/8 the size of what it used to be and that is because it’s no longer the preferred choice for consumers to find local businesses, it’s just too much work. Consumers today can easily type what they want on their computer or just ask Siri or Google for what hey are looking for. Amazon Echo and Google Home devices are quickly being adapted in homes as well, to assist consumers with finding local companies.
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